Campaign Strategy & Audit
Full audit of any existing accounts, plus a fresh strategy mapped to your suburbs, services, average job value and revenue targets.
Service 03, Ads built to convert into bookings
Google & Meta Ads Management for Builders, Tradies & Trades
Paid ads are the fastest, most controllable lead source available to a builder or tradie, but only if they're set up correctly. Most construction businesses we audit have inherited campaigns running broad match, no negative keywords, no conversion tracking, and creative that hasn't been refreshed in a year. The spend is real; the result is leakage.
Paid Ads Management
Why it matters
Why Paid Ads Work for Construction (When Done Right)
Done well, paid ads give a builder a controllable, on-demand source of qualified enquiries. Done poorly, they're a slow leak that funds the platforms with nothing to show.
01
Demand capture, not creation
Google Search Ads put you in front of homeowners who are actively typing 'builder near me' or 'roofer Brisbane'. That's the highest-intent traffic available on the internet, and it's available on day one.
02
Speed beats SEO
SEO compounds over 6–12 months. Paid ads produce leads in week one. For most builders, ads fund the business while SEO and content build a long-term moat in parallel.
03
Suburb-level control
Paid platforms let you target your exact service suburbs and ignore the ones you don't want jobs in. SEO can't do that, paid can.
04
Testable, measurable, predictable
Every hook, image, offer and headline is testable. After 60–90 days of tracking, you know your cost per lead and cost per booked job by channel, and can scale with confidence.
VEX manages Google and Meta Ads as one connected system. Campaigns are built around your suburbs, services and ideal job type, with conversion tracking and creative testing baked in from day one, so every dollar is measurable against booked jobs, not impressions.
What you get
What's Included in VEX Paid Ads Management
A complete paid-media programme, strategy, build, creative, tracking, optimisation and reporting, delivered as one accountable service.
Google Search & Performance Max
Tight Search campaigns targeting high-intent service+suburb keywords, plus Performance Max where it makes commercial sense, all with proper negative-keyword hygiene.
Meta Ads (Facebook & Instagram)
Conversion-optimised Meta campaigns with audience testing, retargeting layers and creative built specifically for builders, tradies and trades audiences.
Landing Page Coordination
Ads point to dedicated landing pages (not your homepage). We coordinate with the landing page build or build them ourselves for maximum conversion rate.
Conversion Tracking & Attribution
Server-side conversion tracking, call tracking, GA4 events and CRM integration so every lead is attributed back to the ad, keyword and audience that produced it.
Weekly Optimisation & Reporting
Weekly optimisation of bids, audiences and creative. Monthly reporting on leads, quotes, booked jobs and cost per booked job, the only metrics that pay invoices.
How it works
How VEX Runs Your Ad Account
A structured, transparent process, no black-box dashboards, no 'trust us' reports. You see what's working, what isn't and where the budget is going every week.
- 01
Audit & Strategy
We audit current accounts (if any), define target suburbs, services and ideal jobs, and lock in the offer the ads will run. KPI targets agreed in writing.
- 02
Build & Tracking
Campaign structures, audiences, ad creative, landing pages and conversion tracking built and validated. Nothing goes live until the tracking is proven to fire correctly.
- 03
Launch & Learning Period
Campaigns launch with sensible daily budgets. The first 14–30 days build the algorithm learning data, we monitor closely but don't over-optimise too early.
- 04
Optimisation Cycle
Weekly: review search terms, audiences and creative. Kill losers, scale winners, refresh creative on a rolling cadence. Bids and budgets shift toward whatever is producing booked jobs.
- 05
Reporting on Booked Jobs
Monthly: a single-page report showing leads, quotes, booked jobs and cost per booked job by channel, plus the next month's plan.
Outcomes you can expect
What working with Vex actually delivers
01Lower cost per lead
02Higher quality enquiries
03Better lead-to-job conversion
04Clear ROI by channel
05Predictable lead flow
06Smarter ad spend allocation
Why VEX
Why Builders & Tradies Choose VEX for Paid Ads
Paid media is full of generalist agencies running every account the same way. VEX runs ad accounts the way a construction CFO would want them run, accountable, transparent, scoped to revenue.
Built Around Booked Jobs
We don't optimise to clicks, impressions, CTR or even raw leads. The KPI we manage to is cost per booked job, the only number that matches your P&L.
Construction-Specific Creative
Creative is built for trades audiences, not generic templates. Hooks, offers and visuals are tested against your actual buyer profile.
Transparent Account Access
You own the Google Ads, Meta Ads and tracking accounts. We're given access, never the other way around. If we ever part ways, the data and history stay with you.
Real Weekly Optimisation
Set-and-forget accounts leak money. Our weekly optimisation cycle is the difference between a campaign that produces and one that drifts.
FAQs
Frequently asked questions
Most builders and tradies allocate $1,500–$10,000+ per month in ad spend, plus management fees. The right number depends on your average job value, service area and growth targets. We size budget against the number of booked jobs you want, then scale up as cost per booked job proves out.
Ready to scale?
Let's build your paid ads management engine
Book a free strategy call and we'll map out exactly how VEX Management can turn this service into a steady stream of qualified work for your business.
Related services
Pair this with
01Lead Generation
Qualified enquiries, not just clicks
- Generate qualified enquiries through Meta Ads, Google Ads and conversion focused campaigns
- Build offers that attract serious buyers, not just clicks
- Improve lead quality, tracking and follow up systems
View details
02Content Creation
Photo & video that drives enquiries
- Produce photo and video content for ads, websites and social media
- Showcase projects, services, testimonials and business credibility
- Create short form videos designed to attract attention and drive enquiries
View details
05Website Design
Sites engineered to convert
- Build modern websites and landing pages designed to convert visitors into leads
- Structure pages around services, locations, trust and clear calls to action
- Improve brand perception and customer enquiry flow
View details