How quickly will I start seeing leads?

Most clients have campaigns live and producing first enquiries within 2–3 weeks of kickoff. The first 30–60 days are about establishing a baseline cost per lead; from there we optimise toward cost per booked job.

How much should I budget for lead generation?

Most builders and tradies invest $2,500–$6,000+ per month combined (management fee plus ad spend). The exact split depends on your average job value, suburbs and competitive intensity. We size the budget against the number of booked jobs you want, not the other way around.

Are the leads exclusive or shared?

Exclusive. Every enquiry generated comes directly to you. Unlike Hipages, Oneflare or other reseller platforms, your leads are never sold to multiple competitors.

What's the difference between Google Ads and Meta Ads for lead generation?

Google Ads captures homeowners actively searching for a builder right now, high intent, higher cost per click. Meta Ads (Facebook and Instagram) puts your offer in front of homeowners earlier in the buying journey, lower intent at first, but excellent for retargeting and visual trades like renovations, landscaping and pools. Most clients run both in coordination.

Do I need a new website before we start?

Not always. If your existing site is reasonably fast and mobile-friendly, we build dedicated landing pages for each campaign and route paid traffic there instead. If the site is slow, outdated or has no clear enquiry flow, we'll flag a website rebuild as a priority, but ad campaigns can still launch in parallel.

What happens if a campaign isn't performing?

Weekly reviews catch underperformance early. Ads, keywords and creatives that aren't producing get paused; the winners get scaled. If a service or suburb is genuinely uneconomic, we tell you, and pivot budget to channels that will produce.

Service 01, Qualified enquiries, not just clicks

Lead Generation for Builders, Tradies & Construction Businesses

Most builders and tradies don't have a lead problem, they have a wrong-lead problem. Hipages tyre-kickers, shared enquiries that are quoted to six competitors, ads that send traffic to a homepage with no offer. VEX builds a lead generation system that produces exclusive, ready-to-quote enquiries from homeowners and decision-makers who actually match the work you want to win.

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Lead Generation

Why it matters

Why Construction Lead Generation Is Different

Generic agencies treat builders like they're running a café or an ecommerce store. The construction sales cycle, average job value and buyer journey are nothing like retail, and the lead generation strategy needs to reflect that.

Long, considered sales cycles

Homeowners take 3–12 weeks from first search to signed contract. Your marketing needs to capture them at the start, follow up through the middle, and close them at the end, not just chase the bottom-of-funnel click.

High cost of a wrong lead

Each unqualified quote costs you a site visit, a measure-up and hours of paperwork. We design the offer, the form and the qualification flow so unsuitable leads filter themselves out before they hit your inbox.

Suburb-level intent

Homeowners search 'extension builder Brighton' or 'roofer Cranbourne', not 'builder Australia'. We target campaigns down to the postcodes you actually service so every dollar goes against high-intent demand.

Trust is the currency

Construction is a high-trust purchase. Reviews, project photography, response speed and credibility signals are baked into every step of the funnel, not bolted on at the end.

We combine paid media (Meta and Google), conversion-built landing pages, suburb-level targeting and follow-up automation into one engine. Every enquiry is tracked from click to quote to booked job, so you stop guessing which channel is paying for itself, and start scaling the ones that are.

What you get

What's Included in Our Lead Generation System

A complete, end-to-end lead engine, not just ad spend. Every piece is engineered to work together so leads don't fall through the cracks.

Offer & Funnel Strategy

We engineer an offer that attracts serious buyers, clear scope, value reasoning and disqualifiers, then build the funnel architecture (ads → landing page → enquiry → follow-up) around it.

Meta & Google Ad Campaigns

Conversion-focused Facebook, Instagram and Google campaigns built around your suburbs, services and ideal job type. Tight targeting, strong creative, ruthless negative keywords.

Conversion-Built Landing Pages

Dedicated landing pages for each campaign, fast, mobile-first, with trust signals, clear scope, project galleries and frictionless enquiry forms designed to convert at 8–15%+.

Lead Qualification Forms

Short, smart enquiry flows that capture suburb, project type, timeline and budget, so leads arrive pre-qualified and your team knows who to call first.

Tracking & Attribution

GA4, Meta Pixel, Google Ads conversion tracking and call tracking installed and validated. You see exactly which campaign, ad and keyword is producing leads, quotes and won jobs.

Speed-to-Lead Automation

Instant SMS and email auto-replies the moment an enquiry comes in, plus structured follow-up sequences so no lead sits cold while you're on site.

How it works

How We Build Your Lead Generation Engine

A repeatable 5-step process that takes you from setup to consistent qualified-lead flow inside the first 30–60 days.

01
Discovery & Offer Design
We audit your current marketing, suburbs, average job value and ideal client. Together we shape the offer that will attract them, and the disqualifiers that filter everyone else out.
02
Funnel & Tracking Build
We design the landing page, the enquiry form and the follow-up flow. Tracking is installed across GA4, Meta Pixel, Google Ads and call tracking before a single dollar goes into ads.
03
Campaign Launch
Meta and Google campaigns go live with tight suburb targeting, conversion bidding and creative built specifically for your service and audience.
04
Optimisation & Scaling
Weekly reviews of cost per lead, lead quality and quote-to-job rate. Underperforming ads, keywords and creatives are killed; winners are scaled. Budget shifts to whatever is producing booked jobs.
05
Reporting on Real Outcomes
Monthly reports that show leads, quotes, booked jobs and cost per booked job, not impressions or CTR. You see the dollars in and the dollars out, every month.

Outcomes you can expect

What working with Vex actually delivers

01Steady flow of qualified enquiries

02Lower cost per booked job

03Higher quote-to-job conversion

04Exclusive leads, never shared

05Clear attribution by channel

06Less reliance on referrals and reseller leads

Why VEX

Why Builders & Tradies Choose VEX for Lead Generation

We're not a generalist agency that happens to take construction clients. Lead generation for builders, tradies and trades businesses is what we do, and the system reflects it.

Construction-Only Focus

Every campaign template, landing page pattern and follow-up sequence has been refined against construction-specific data, not adapted from ecommerce playbooks.

Exclusive Leads, Not Reseller Lists

Leads come directly to you and only you. No Hipages-style shared lists where five competitors call the same homeowner an hour later.

Reported on Booked Jobs

We don't hide behind clicks or impressions. Our reporting starts with cost per booked job and works backwards from there.

No 12-Month Lock-Ins

If the system isn't producing, you can leave. Most clients don't, but the contract terms reflect our confidence in the result.

FAQs

Frequently asked questions

Most clients have campaigns live and producing first enquiries within 2–3 weeks of kickoff. The first 30–60 days are about establishing a baseline cost per lead; from there we optimise toward cost per booked job.

Ready to scale?

Let's build your lead generation engine

Book a free strategy call and we'll map out exactly how VEX Management can turn this service into a steady stream of qualified work for your business.

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Website Design

Sites engineered to convert

Build modern websites and landing pages designed to convert visitors into leads
Structure pages around services, locations, trust and clear calls to action
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